Website on a computer
Kat Shepherd

Head of Marketing

1. Gain Credibility

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

2. Save Money

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under £100 a month. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

3. Keep your Customers informed

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

4. Always be accessible

A website is available to both your regular and potential customers 24/7 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

5. Target a wider market 

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!

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