Online Marketing Acronyms

Product Marketing Executive

Starting online advertising or marketing as a small business can be extremely confusing and disheartening with all the online marketing acronyms. From CPC to ROAS, marketing acronyms are everywhere. You know that being online is a great way to reach new customers but how do you cut through all the clutter and confusion?

Well below we have set out what we believe are the five online marketing acronyms you need to know – and why they matter.


What it is: Cost Per Click

How to calculate it: Total cost of clicks divided by the total number of clicks

Why it matters: Knowing this allows you to maintain control over your budget , understand if it’s a good use of your money, and calculate your ROI (Return On Investment).


What it is: Click Through Rate

How to calculate: Simply count the number of clicks on your ad (or any link – you can use this for email and social media marketing, too)

Why this matters: If no one is clicking on the link in your ad, you know you have a problem. Time to tweak or completely change the offer, design, and/or messaging.


What it is: Cost Per Conversion

How to calculate it: Total cost of ad divided by number of conversions

Why it matters: This number helps you understand how much it costs to grab the attention of a prospective customer and move them into the sales funnel.


What it is: Cost Per Acquisition

How to calculate: Total cost of ad divided by converted clicks

Why this matters: Because it always costs money to acquire new customers, this metric will help you understand how valuable and effective online ads are as a sales tool. You can compare this number to the cost of acquiring customers via in-person events, print ads, social media marketing, direct mail, etc.


What it is: Return On Ad Spend

How to calculate: Revenue from ad divided by cost of ad

Why this matters: You definitely want to determine how effective online advertising is and whether or not to continue with the campaign. So, did you spend more than you earned? Break even? Blow your best estimates out of the water?

Do you have any other online marketing definitions that confuse you? Let us know, and we willl shed light on what they mean.

If you are still struggling to understand what these mean, we are happy to have a chat with you about online marketing and guide you forward in the best possible way. So why not call us on 01642 881 088 or fill in this form and one of our digital marketing agents can call you back.