Christmas traffic

Product Marketing Executive

Increase Christmas traffic to your website before its too late. The 2017 Christmas shopping season promises to be a profitable one for e-commerce retailers. Overall, eCommerce sales are projected to grow by 18%. But along with the good news, there’s some not-so-good news: The world of e-commerce is more competitive than ever. How can you stand out from the crowd and get more shoppers to your online store?

Try these tips.

Include Christmas keywords for search engines.

Do some keyword research to determine what keywords shoppers use when they search for gifts for Christmas. For example, using plenty of keywords such as “best gifts for kids,” “great gifts for teachers” or “gifts under £15″ can help drive online searchers to your website.

There are several types of keywords you’ll want to incorporate, including:

Recipient related keywords – “gifts for babies”, “gift for husband”

Budget related keywords – “gifts under £15”, “luxury gifts”

Promotional keywords – “free shipping”, “Christmas deals”

Product related keyword – “kitchen gifts”, “golf gifts”

You don’t want to wait until the middle of November to start building your search terms into your website content and tags. A search engine optimisation expert can find and use the best, most relevant keywords and help your website rank better for these key search terms. Using an expert allows them to take online marketing off your hands so you can focus on making and fulfilling sales.

Update your product listings and descriptions.

The more detail you can include about each product, the better. Focus your efforts first on products that are likely to be popular gifts this Christmas, add keywords related to Christmas in these products’ descriptions or tags. See if you can add more photos or even videos of products if you don’t already have them.

Create specific landing pages.

Make sure that links in your ads or other content go to the dedicated landing pages and that each landing page has a strong call to action. When a consumer who is ready to buy clicks on your ad, you want to take them to the right product—not slow them down by sending them to the homepage and making them search for what they want.

Invest in online advertising.

Pay per click advertising can really pay off during the run up to Christmas. It’s affordable and easy to change and update your campaigns based on what works best. If you don’t have the time or know-how to manage a PPC campaign yourself, consider hiring a PPC expert to do it for you.

Make sure your website is mobile-friendly.

The majority of Internet searches now begin on a mobile device, so you’d better be ready! Make it easy for customers to both browse and buy from your site on their smartphones. If your site needs some changes to bring it up to speed, now’s the time to get help from a website design expert.

Follow the above tips to ensure you get increased Christmas traffic to your website.