facebook advertising
Tom Barnes

Marketing Executive

Facebook has undoubtedly become one of the most powerful and cost effective marketing tools, but without a strategy a small business won’t get far. Here’s four incredible advertising strategies when advertising on Facebook.

See Your Users Purchase Behaviour   

People overlook the amount of insight Facebook has into its users, going into partnership back in 2013 with various data brokers they have information on what their customers are buying and viewing. One of these data brokers is Acxiom who alone have reported that their database has information on over 500 million consumers worldwide. Facebook then divides its users into thousands of categories for you to use, as long as you take the time to make your ads appealing and incorporate the right elements, targeting thousands of users based on purchases becomes a whole lot easier.

“Facebook’s ad targeting options are unparalleled. On Facebook, you can target users by:

• Location
• Age
• Gender
• Interests
• Connections
• Relationship Status
• Languages
• Education
• Workplaces” – Kissmetrics

Target By Life Events

Facebook also allows targeting by life events too, for example an advertiser can set their ads to target people who are celebrating their 21st Birthday today, it’s that in-depth. This is done by looking in the detailed targeting section and targeting by demographics, then life events where you can then target everything from wedding anniversaries to birthdays.

A/B Testing

Testing.Sometimes the only way to see if your ads are effective is to test them against each other. A/B testing means that you can run multiple ads with different images, text, videos and targeting. Find the ad that resonates with customers and discard the rest when you find the one that’s right for you.

Target Lookalikes

With Facebook advertising, you can also target similar customers and fans to the ones you have now. Once you have a strategy in place that works for your client base it’s time to start searching for lookalikes. You can target by similarity between your consumers which will display the top 1%, or by reach which will target the top 10% though will be more diluted. Once you have decided on your range Facebook will start putting your ads in front of the people that matter and target lookalikes to your specification.

On top of these tips it’s always important to remember the basics too

• Call to actions
• Try to stand out
• Use professional imagery
• Stick to your brand style.
• Grammar and Punctuation
• Schedule Correctly

If you have these basics, then the rest should come naturally.

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