Correct Content Builds Trust
Dan Grey

Copywriter

The trust between a business and its customers is crucial. There is no way around it; if a customer does not trust your company to deliver an effective service or produce a durable, quality product, they will look elsewhere. Your website is the online face of your company, and the first port of call for people in search of your assistance. Much like a helpful and polite secretary who assists customers over the phone, your website has to represent you in the best light possible. That means no spelling or grammatical mistakes!

Don’t Scare Customers Away

Once a customer has clicked on your website, you have to maintain their attention and keep them on the page. Having misspelled words and bad grammar littering your content is an immediate turn-off for most visitors. In fact, a Global Lingo study in 2013 showed that 59% of Britons “wouldn’t trust” a company whose website or marketing material contained grammatical or spelling mistakes. In short, you could instantly lose more than half of your potential custom with just a few small typos.

Proofread, Proofread, Proofread

Yes, I know, and I’m sorry, but proofreading your content is absolutely crucial. No matter how careful you are when writing your material, mistakes are made and human error rears its ugly head. The only way to catch and rectify these errors is to thoroughly proofread your content before publishing it. Although painstaking and time consuming, proofreading will contribute towards making your website a more welcoming and trustworthy representation of your company.

Make sure you check the Web.com Small Business Forum regularly for more helpful tips and informative posts.